giulia schelm
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    Hide and Seek

    Rebrand for the california-based non-profit organization High Desert Test Site. Endeavored to encourage experimental art that engages with the world at large the High Desert site turns the Desert of 3 states into a huge art gallery for theire annual event "Hide and Seek". The dynamic Logo was inspired by the naturally occurring optical phenomenon of a mirage. The logotype was bent and distorted, echoing the effect that the ever present sun has on its surroundings in the desert. Patterns based on surfaces found in the desert are another key visual for the identity. The Logotype in combination with the different patterns abstractly visualize the diversity, freedom and possibilities of the artists. I developed a set of printed applications, consisting of stationery, invitation cards, envelopes, business cards and a poster series.