Initial development of a contemporary geometric grotesk typeface with alternates that found its formal inspiration in the greek and cyrillic alphabet. The contradiction of round and edgy, break the expected similarity between related glyphs. It reveals its quirkyness on second sight and is best used for headlines and pull-quotes. The name of the font is derrived from Old Norse and describes the origin of the designer's last name “Schelm”. In High Old German this term was used to describe: rogue, prankster, joker.